Why faster time to market matters
The ability to deliver new products, features, and services quickly is critical to staying competitive. Faster time to market (TTM) means launching innovations ahead of your competitors, seizing market opportunities, and meeting customer expectations when it matters most.
But achieving faster time to market isn’t just about moving quickly – it’s about working smarter. It requires streamlined processes, efficient tools, and a modern architecture that minimises delays and maximises impact.
What is time to market, and why does it lag?
Time to market is the period between the initial idea for a product or feature and its availability to customers. Slow time to market can result from:
- Inefficient processes – Complex workflows and bottlenecks slow progress.
- Legacy systems – Outdated infrastructure struggles to keep up with modern demands.
- Poor communication – Teams working in silos often lack alignment.
- Manual interventions – Relying on manual tasks increases errors and delays.
Understanding these barriers is the first step to solving them.
How to reduce time to market 📉
Reducing time to market requires a combination of process improvements, technology upgrades, and cultural shifts. Let’s explore key strategies to accelerate time to market:
Modernise legacy systems
Legacy software often limits agility, making it difficult to adapt or scale. Modernising these systems is crucial to reduce time-to-market delays. A great Middle Layer (such as Enterspeed, just saying) allows you to integrate and optimise existing systems instead of starting from scratch – saving both time and money.
👉 Read about Speeding up legacy systems
Streamline workflows
Simplify processes by eliminating unnecessary steps, automating repetitive tasks, and ensuring teams are aligned around shared goals.
Leverage cloud computing scalability ☁️
Cloud-native solutions provide on-demand resources, ensuring your systems can scale quickly to meet demand without compromising performance.
👉 Read about On-premises vs. cloud
Enable real-time data delivery
By ensuring data flows seamlessly between systems, you reduce the friction that often causes delays. Enterspeed's Accelerator helps businesses unify data from various sources, ensuring it’s ready for use across platforms in real time.
Adopt agile methodologies
Agile principles promote collaboration, iterative development, and quicker delivery cycles, helping teams stay adaptable and responsive to change.
How faster TTM benefits your business 🚀
Accelerating time to market isn’t just about speed – it’s about unlocking a wide range of advantages:
- Competitive edge – Be the first to launch, setting the industry standard.
- Increased revenue – Faster launches mean quicker revenue realisation and better ROI.
- Improved customer satisfaction – Meet evolving customer needs by delivering solutions promptly.
- Operational efficiency – Streamlined workflows save time, resources, and costs.
Faster time to market in practice: how Enterspeed helps
At Enterspeed, we help businesses achieve faster time to market with a modern, flexible approach to digital architecture:
- Data orchestration made simple – Our platform seamlessly connects systems like CMS, PIM, and ERP, enabling real-time data delivery and reducing delays.
- Tech-agnostic solutions – Enterspeed works with your existing stack, helping you modernise without major disruptions.
- Improved development cycles – Our JavaScript-based schema designer lets developers quickly adapt and model data, removing bottlenecks and speeding up production.
👉 Read more about Meshing data sources
With Enterspeed, businesses can reduce time to market without compromising quality or performance.
Real-world example of reducing time to market
Imagine an e-commerce company preparing for a major sales event. Legacy systems and siloed data create bottlenecks, delaying product updates and promotional campaigns. By implementing Enterspeed as their data orchestration layer, they streamline workflows, ensuring product listings, pricing, and content updates happen in real time. The result? A faster, more responsive system that delivers campaigns on time – every time.
Final thoughts 💡
Faster time to market isn’t just about moving quickly – it’s about moving efficiently. With tools like Enterspeed, businesses can optimise workflows, modernise legacy systems, and meet customer expectations faster than ever.
Don’t let outdated processes hold you back. The faster you deliver, the sooner you can reap the rewards.
