Data from multiple sources in one view

When a major manufacturer needed to revamp their digital presence and ecommerce, their agency decided to utilise Enterspeed’s middleware for content federation. Through Enterspeed, they successfully constructed a headless architecture and integrated multiple data sources into a seamless, efficient customer experience.

Abstraction layer for open- and closed-source integrations

The agency employed Enterspeed as the core integration layer to build the new website on Umbraco 13, transforming it into a headless CMS. Through Enterspeed, they decoupled every data source and destination and now they all integrate primarily to Enterspeed, where the data is transformed, merged, and sent to other systems.

Basically, they have utilised Enterspeed the way we’re intended: For Decoupling, content federation, and orchestration. And even though some of their data sources aren’t (yet) part of our open-source integrations, the agency could easily develop their own integrations to Enterspeed using our APIs and SDKs.

👉 Check out our integrations and roadmap: Enterspeed Integrations | Enterspeed Docs

• ERP and PIM: Pricing and product data run through custom integrations that the agency easily built themselves. The two sources are merged into one view and deliver data to the search destination through our open-source integration.
• CRM: Customer data also runs through Enterspeed and can be merged with the other sources, should they need it.
• CMS: Content data from a single CMS comes to Enterspeed through our open-source integration.

The destinations include:

• Search: Product and are sent from Enterspeed to the search engine using our JavaScript schemas.
• Commerce: PIM data is sent from Enterspeed to the commerce platform using webhooks.
• Customer experiences: We deliver data directly to all frontend applications such as website and social media.  

If you want to read something focused on CMS, take a look at the blogpost 👉 A POC: Combining data between CMS. Yeah 💪.

Through decoupling and content federation, the organisation can efficiently manage and orchestrate data delivery to various endpoints, including search indexes and websites – and Enterspeed even enables them to prepare data for product feeds on social media and advertising platforms using webhooks.

Since Enterspeed is used as the central integration layer, the agency was able to reduce the amount of custom code and infrastructure typically required for a web project of this complex. 

For more info contact Enterspeed CTO Emil Rasmussen.