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Composable commerce

What it means – and is it right for you?

Granted. It can be a bit of challenge to keep up with e-commerce... Customer expectations climb and if your business operates in this field, you’ll need flexible, fast, and future-proof solutions to stay ahead. 

Enter composable commerce.

With composable commerce, businesses build e-commerce experiences using modular, best-in-class components. But what exactly does composable commerce mean, and is it the right choice for your business? Let’s dive in 🤿

What is composable commerce?

At its core, composable commerce refers to an approach where businesses assemble their e-commerce ecosystems using independent, specialised data systems. These systems include tools for content management, search, payments, inventory etc. and they work together seamlessly to create a unified customer experience.

Unlike traditional monolithic platforms that bundle everything into a single system, composable commerce leverages modularity and flexibility, allowing businesses to mix and match technologies that best suit their needs.

Also, check out why you should never let your critical infrastructure and software become obsolete.

Check out blogpost 👉 Stay updated with best of breed.

The backbone of composable commerce often lies in MACH architecture, which is especially spearheaded by the MACH Alliance.

  • Microservices: Independent services that handle specific functions (e.g., payments or search).
  • API-first: Ensures seamless integration between components.
  • Cloud-native: Provides scalability and performance.
  • Headless commerce: Decouples the front-end (user interface) from the back-end, offering design freedom.

This approach champions agility and innovation, making it particularly appealing for businesses looking to differentiate themselves in competitive markets.

You can also read our blogpost 👉 Going MACH? Do it right.

According to Gartner, organisations embracing composable commerce in their digital strategies are 80% more likely to outpace competitors by 2025.

Benefits of composable commerce

We admit to being big fans of composable commerce. This is some of the reasons why. 

🌟 Flexibility and adaptability

Composable commerce enables businesses to craft bespoke e-commerce experiences. You can select the exact tools and services that meet your needs, ensuring your system evolves as your business grows or market conditions change.

🚀 Scalability at its core

Because composable commerce leverages cloud-native solutions, it can scale effortlessly to handle spikes in traffic during peak times like holiday sales or product launches.

💡 Faster innovation

With composable commerce, businesses can roll out new features or updates quickly, without overhauling the entire system. This faster time-to-market can give businesses a competitive edge in rapidly changing industries.

💸 Cost-efficiency

Rather than paying for a bulky all-in-one solution, composable commerce lets businesses pay for the services they use. This eliminates vendor lock-in and offers more budgetary control.

Challenges of composable commerce

And yes, it’s obviously not all fun and games. So, what are the challenges that you might encounter?  

🛠 Implementation complexity

Adopting a composable commerce model requires significant planning and expertise. Businesses must identify the right tools, ensure compatibility, and establish effective integrations.

🧑‍💻 Technical expertise required

This approach often demands a strong technical team or reliable implementation partner to oversee architecture design, integration, and ongoing maintenance.

💰 Potential cost of integration

Although the modular approach can reduce vendor lock-in, costs can add up when licensing multiple best-of-breed solutions and managing their integrations.

So, is composable commerce right for you?

Composable commerce is not a one-size-fits-all solution. So how do you know if it’s the right choice for your business?

You prioritise customisation: If your business requires unique functionality or highly tailored customer experiences, composable commerce is an excellent fit.

Your business operates at scale: For enterprises managing high traffic or multiple global markets, the scalability and flexibility of composable commerce offer clear advantages.

You need speed and agility: If bringing new features to market quickly is a priority, composable commerce empowers you to move faster than traditional systems.

You’re ready to invest in the future: While initial implementation can be complex, composable commerce is a forward-thinking approach that helps future-proof your business.

How to get started with composable commerce

Transitioning to composable commerce requires a clear roadmap. Here are the key steps:

  1. Assess your current setup: Identify the limitations of your existing e-commerce platform and pinpoint areas for improvement.
  2. Define your goals: What do you want to achieve with composable commerce? Faster time-to-market? Better customer experiences? Improved scalability?
  3. Choose the right tools: Evaluate best-in-class solutions for each component of your e-commerce ecosystem (e.g., CMS, PIM, search, checkout).
  4. Partner with experts: Collaborate with experienced providers like Enterspeed to ensure seamless integration and performance optimisation.
  5. Iterate and scale: Start with small, impactful changes and scale your composable architecture over time.

🌟 Here’s a tip: When choosing partners, look for those with experience in API-driven architectures and deep knowledge of MACH principles.

While composable commerce might not be suitable for every business, it’s an invaluable approach for those looking to future-proof their operations and stay ahead of customer expectations.

So, are you ready to explore the potential of composable commerce for your business? 🚀 The possibilities are endless – and with the right tools and partners, success is within reach.

And if you’re looking for more info, you can continue on our use case about a commerce solution with Enterspeed.

Discover more. Succes stories and insights 🤓​

Head over to the blog if you want to dive in further.

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